In my opinion this is where mylegoman works best. Visiting your restaurant, with my little army branded to your company colours. These characters are then photographed in and amongst the restaurants signature dishes. The photos are then tweeted out, and retweeted by your company and its workers. This form of marketing spreads the impact to a wider audience while directly targeting individuals within your target market. This unique and clever concept adds a new dimension to the marketing of the brand. The accompanying positive and complimentary tweets, show a playful side to the organisation, perhaps not seen through your own marketing materials.